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🔹簡宏儒

職稱：助理教授

學歷：美國Oklahoma State University農業經濟學博士

      美國Oklahoma State University經濟學碩士

專長：經濟學、選擇行為、國際經營、電子商務

授課科目：管理學、消費者行為學、國際企業策略、國際行銷

經歷：財團法人商業發展研究院商業科技應用研究所跨境網路商務組助研究員

      經濟部專業人員研究中心國際經濟事務研究班講座

      資拓宏宇國際股份有限公司專案顧問

      南良集團總管理處農業事業發展組副組長

      國立嘉義大學通識教育中心兼任助理教授

      美國Oklahoma State University Leisure Studies博士後研究員

Office：教學一館 307室

Phone：(08)766-3800#31637

E-mail：jackychien@mail.nptu.edu.tw

研究成果

【期刊論文】

  1. Chang, K., Chien, H., Cheng, H., & Chen, H. I. (2018). The Impacts of Tourism Development in Rural Indigenous Destinations: An Investigation of the Local Residents’ Perception Using Choice Modeling. Sustainability, 10(12), 4766. (SSCI, Impact Factor: 2.075 (2017); 5-Year Impact Factor:2.177 (2017)
  2. 張高雯, 簡宏儒, & 詹皓安. (2018). 跑者之慢跑行為特性與社經背景對慢跑環境因子重要程度之影響. 造園景觀學報, 22(1), 69-89.
  3. Chang, K. G., & Chien, H. (2017). The Influences of Landscape Features on Visitation of Hospital Green Spaces—A Choice Experiment Approach. International journal of environmental research and public health, 14(7), 724. (SSCI, Impact Factor: 2.145 (2017); 5-Year Impact Factor: 2.608 (2017)

【研討會論文】

  1. Chien, H.-J., Chang G. (2015). The Value of Park Facilities: From the Visitors’ Perspective. The 46th Annual Conference of the Environmental Design Research Association. Los Angeles, California, USA.
  2. Chang G., Chien, H.-J., & Chen. H., (2015). Landscape in Healthcare Facilities: Considering Diverse User Groups. The 46th Annual Conference of the Environmental Design Research Association. Los Angeles, California, USA.
  3. Liu, H.-L., Chien, H.-J., & Caneday, L. (2014) Is Self-Sufficiency Possible in a State Park System? A Case Study of Oklahoma State Park System. The 26th Annual Northeastern Recreation Research Symposium. Cooperstown, New York, USA.
  4. Chien, H.-J., Chang, K.-W., & Chen, H.-I. (2013). How People Are Willing to Pay for Public Recreation? 2nd World Research Summit for Tourism and Hospitality. Orlando, Florida, USA.
  5. Caneday, L., Chien, H.-J., & Liu, H.-L., (2013). Pricing & Willingness to Pay in Oklahoma State Parks. Oklahoma Recreation and Park Society. Tulsa, Oklahoma, USA.
  6. Chien, H.-J., Chang, K.-W., Liu, H.-L., & Caneday, L., (2013). Organizational & Financial Perspectives on State Parks. 2013 National Outdoor Recreation Conference and IUFRO Conference on Forests for People. Traverse City, Michigan, USA.
  7. Chien, H.-J., (2013). Preference Reversal Phenomenon. The 14th Oklahoma Research Day. Edmond, Oklahoma, USA. 8. Chien, H.-J., Chang, G., & Caneday, L., (2013). An Analysis of State Park Self-Sufficiency. The 14th Oklahoma Research Day. Edmond, Oklahoma, USA.
  8. Chien, H.-J., & Caneday, L. (2013). Self-sufficiency in State Park Operations. The 58th Annual Southwest Park and Recreation Training Institute. Hulbert, Oklahoma, USA.
  9. Chien, H.-J. (2012). The Effects of Income, Endowment, and Risk Preference on Behavioral Anomalies. Doctoral dissertation. Oklahoma State University, Stillwater, Oklahoma, USA.
  10. Chien, H.-J., Caneday, L., & Chang, G. (2012). The Estimation of Recreational Demand for State Park System Using the Seemingly Unrelated Regression Model for Oklahoma and Its Adjacent States. The OAHPERD (Oklahoma Association for Health, Physical Education, Recreation, and Dance) 2012 Convention. Edmond, Oklahoma, USA.
  11. Chien, H.-J., Caneday, L., & Chang, G. (2012). How Oklahoma State Park System Impacts the Economy At Local and State Level? The 23rd Annual Research Symposium at Oklahoma State University, Stillwater, Oklahoma, USA.
  12. Chang, G., Caneday, L., & Chien, H.-J. (2012). The Spillover Effect of Oklahoma State Park Lodges: A Geographical Market Perspective. The 15th Annual OKSCAUG Conference, Oklahoma City, Oklahoma, USA.
  13. Chien, H.-J., Caneday, L., & Chang, G. (2011). The Economic Impacts of Oklahoma State Park System. The OAHPERD (Oklahoma Association for Health, Physical Education, Recreation, and Dance) 2011 Convention, Norman, Oklahoma, USA.
  14. Chien, H.-J. (2011). The Disparity Between Willingness-To-Pay and Willingness-To-Accept. The 22nd Annual Research Symposium at Oklahoma State University, Stillwater, Oklahoma, USA.
  15. Chien, H.-J. (2010). Is The Truth Elicited? The 12th Annual Oklahoma Research Day at Cameron University, Lawton, Oklahoma, USA.
  16. Chien, H.-J. & Chang G. (2007). The Economic Impacts of National Park to the Local Region - Chickasaw National Recreational Area. The 18th Oklahoma State University Research Symposium, Stillwater, Oklahoma, USA.

【技術及其它】

  1. Chien, H.-J., Caneday, L., Liu, H.-L., Palacios, C., & Soltani, F. (2013). Self-Sufficiency and Pricing Analysis for the Oklahoma State Park System. Oklahoma City, Oklahoma Tourism and Recreation Department, USA.
  2. Caneday, L., Chang, K.-W., Chalkidou, T., & Chien, H.-J. (2012). State Park Lodge Feasibility Study - Lake Murray Lodge, Lakeview Lodge, and Western Hills Lodge. Oklahoma City, Oklahoma Tourism and Recreation Department, USA.

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